Ep 69: Rasyida - Modern Marketing Trends in 2022 & Beyond

This is episode #69 of Leadership Conversations: The Untold Secrets of the C-Suite by Nick Jonsson, and we are pleased to welcome Rasyida Paddy, Senior Marketing Manager for Advertising & Customer Experience at Oracle. In this episode, Rasyida brings her deep expertise to the table, sharing her perspective on Modern Marketing Trends in 2022 and beyond — trends that continue to influence the direction of the industry today.

Rasyida explores the continuously evolving world of modern marketing and breaks down the key shifts shaping how brands communicate, innovate, and engage with customers. She discusses the rapid rise of personalization and why consumers now expect tailored messaging, seamless experiences, and meaningful digital touchpoints at every stage of their journey. Rasyida explains how the shift from generic mass marketing to highly targeted, data-informed storytelling is reshaping brand strategies across industries.

A major focus of her insights lies in the increasing importance of data-driven decision-making. Rasyida highlights how marketers today must rely on robust data strategies to understand customer behaviour, optimize campaigns, and forecast trends. With the surge of AI and automation, she explains how technology is transforming repetitive marketing tasks, enabling teams to scale their efforts while focusing on creative and strategic work.

Rasyida also emphasizes how brands can stay ahead by adapting to changing consumer expectations. Modern customers want authenticity, value, convenience, and a sense of connection. To meet these expectations, marketers must create consistent, meaningful customer experiences — both online and offline. She shares practical guidance on enhancing engagement, building customer trust, and designing digital experiences that stand out in a competitive landscape.

In addition, Rasyida discusses how innovation plays a crucial role in keeping marketing strategies relevant. From experimenting with new platforms to adopting emerging technologies, she stresses the importance of curiosity, agility, and continuous learning. Her actionable tips help marketers craft compelling campaigns that drive results and position their brands for long-term success.

Tune in for an inspiring conversation on the future of marketing — and learn how to build forward-looking strategies that resonate deeply with audiences in 2022 and beyond.

Contact Rasyida Paddy to collaborate with her.

LinkedIn: https://www.linkedin.com/in/rasyidasam/

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