Episode 134: Michael Parsons - Lead Generation

In this insightful episode of Leadership Conversations: The Untold Secrets of the C-Suite by Nick Jonsson, we are joined by Michael Parsons, Senior Vice President of Marketing & Communications, APAC at Wyndham Destinations. With decades of experience driving strategic growth and brand engagement, Michael shares his expert perspective on the art and science of lead generation in today’s competitive landscape.

Michael begins by redefining what lead generation truly means in the modern marketing era. Beyond numbers and conversions, it’s about building trust, delivering value, and nurturing authentic relationships throughout the customer journey. He explains how organizations can balance technology and human connection to create impactful marketing ecosystems that sustain long-term growth.

Throughout the conversation, Michael discusses the shift from traditional outbound marketing to data-driven, customer-centric strategies. He dives into the importance of personalization, content storytelling, and digital automation, revealing how Wyndham has successfully integrated these tools to enhance engagement and retention.

Listeners will gain actionable insights into how businesses can strengthen their marketing pipelines, improve lead quality, and align their sales and marketing teams for maximum efficiency. Michael also emphasizes that successful lead generation doesn’t end with capturing a lead—it begins there. The focus, he explains, should be on creating meaningful post-conversion experiences that build loyalty and advocacy.

This episode is a must-listen for marketing leaders, entrepreneurs, and business professionals eager to understand the evolving role of digital transformation in customer acquisition.

Contact Michael to collaborate with him:
LinkedIn: https://www.linkedin.com/in/michael-parsons-749a64/
Email: michaelparsons.sg@gmail.com