Episode 22: Louise Hawley - Consumers Behaviours
This is episode #22 of Leadership Conversations: The Untold Secrets of the C-Suite with Nick Jonsson, and we are pleased to welcome Louise Hawley, Retail Intelligence Cluster Lead at NielsenIQ, as she shares her expert insights on modern consumer behaviours. With years of experience decoding the complexities of retail trends, Louise brings a wealth of knowledge to help leaders, marketers, and business owners better understand what truly drives customer decisions in today’s fast-changing marketplace.
In this episode, Louise explains how consumer behaviour is no longer shaped by simple preferences or buying habits—it is influenced by a combination of digital exposure, emotional triggers, cultural shifts, and evolving expectations around convenience and personalization. She highlights how companies can leverage data analytics to uncover deeper consumer motivations, anticipate changes, and create more meaningful engagement across every touchpoint.
Louise also explores the growing importance of real-time insights, noting that today’s consumers move quickly, expect seamless experiences, and are more willing than ever to switch brands if their needs aren’t met. By harnessing advanced analytics and AI-powered tools, businesses can stay ahead of emerging patterns instead of reacting to them once it’s too late. She shares practical examples of how leading brands use data to predict purchasing behaviour, refine product offerings, and deliver hyper-personalized customer experiences that build loyalty.
Beyond analytics, Louise touches on the psychological elements behind decision-making—why consumers trust certain brands, what drives impulse purchases, how emotions influence buying cycles, and why authenticity matters more than ever. Her insights provide a holistic perspective that blends statistical intelligence with human behaviour, giving listeners a powerful framework to better understand the minds of their customers.
Whether you're a marketer looking to enhance campaign effectiveness, a business owner aiming to deepen customer relationships, or someone curious about the “why” behind everyday consumer choices, this episode delivers valuable, actionable strategies you can apply immediately.
Contact Louise Hawley to collaborate with her:
LinkedIn: https://www.linkedin.com/in/louise-hawley-4624766/
Visit our website to find more podcast https://www.nickjonsson.com/leadership-conversations-the-untold-secrets-of-the-c-suite