Ep 224: Chris Norton - Ways to communicate PR success
Episode 224: Chris Norton - Effective ways to communicate PR success to C-suite stakeholders and teams
In this episode of Leadership Conversations: The Untold Secrets of the C-Suite, host Nick Jonsson welcomes Chris Norton, Founder and Managing Director of Prohibition, to discuss one of the most important yet often misunderstood areas in corporate communication — how to effectively demonstrate PR success to C-suite stakeholders and internal teams.
Drawing from his extensive experience in public relations and strategic communications, Chris offers valuable insights on how PR professionals can move beyond vanity metrics and instead communicate tangible business value. He explains that while coverage and impressions are useful indicators, executives care most about how PR contributes to business growth, reputation management, and strategic alignment.
Chris emphasizes the importance of using data-driven storytelling to bridge the gap between creative achievements and commercial outcomes. He discusses how communicators can leverage analytics, social listening, and sentiment tracking to translate media impact into measurable KPIs that resonate with leadership teams. The key, he says, lies in telling stories through numbers — showing how PR drives customer engagement, improves trust, and supports long-term brand equity.
The conversation also explores the internal dimension of communication — how to foster collaboration across departments by clearly articulating the role of PR in achieving company-wide goals. Chris shares practical techniques for structuring presentations, designing dashboards, and reporting results in ways that inspire confidence and encourage cross-functional support.
Whether you’re a PR professional or a business leader, this episode provides actionable strategies to elevate the perception of PR as a strategic growth function rather than a tactical afterthought.
🎧 Tune in to learn how to make your PR efforts count where it matters most — in the boardroom.
Contact Chris Norton to collaborate with him:
LinkedIn: https://www.linkedin.com/in/chrisnorton2/
Visit our website to find more podcast https://www.nickjonsson.com/leadership-conversations-the-untold-secrets-of-the-c-suite