Episode 189: Morten Toft - What You Focus on Expands

This is episode #189 of EGN Leadership Conversations: The Untold Secrets of the C-Suite with Nick Jonsson, and we are pleased to welcome Morten Toft, Owner of Mortentoft.com. In this insightful conversation, Morten explores a powerful leadership truth: what you focus on will expand, what you measure will grow, and what you recognize and reward will flourish.

In today’s fast-paced business world, leaders are constantly juggling priorities, targets, and expectations. Morten breaks down why attention is one of the most undervalued leadership tools—and how consciously directing it can transform both personal and organizational performance. Drawing from years of experience working with leaders across industries, he explains how focus shapes culture, behavior, and results, whether intentionally or by default.

Throughout the episode, Morten shares practical strategies for aligning focus with long-term vision rather than short-term pressure. He highlights the importance of measurement—not as a control mechanism, but as a compass. When leaders choose the right metrics, they send a clear message about what truly matters. From employee engagement and innovation to well-being and performance, what gets measured ultimately determines what gets prioritized.

Recognition and reward are another core theme of the discussion. Morten explains how leaders can consciously reinforce positive behaviors by celebrating the right actions—not just outcomes. He offers real-world examples of how acknowledgment can drive motivation, strengthen trust, and cultivate a high-performance culture. Whether it’s recognizing collaboration, resilience, or creative thinking, leaders have a powerful opportunity to shape the future of their teams through intentional reinforcement.

Nick and Morten also dive into personal growth. Morten encourages leaders to reflect on where their own attention goes each day—and what that reveals about their values. He shares tools for improving self-awareness, setting meaningful goals, and designing habits that support sustainable success, both professionally and personally.

This episode is a must-listen for executives, founders, and emerging leaders who want to sharpen their focus, elevate their leadership impact, and create environments where people truly thrive. You’ll walk away with practical insights on how small shifts in attention can lead to powerful transformations.

Contact Morten to collaborate with him:
LinkedIn: https://www.linkedin.com/in/morten-toft-4917371/
Email: mt@mortentoft.com 
Website: www.mortentoft.com

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