Episode 190: Justin Sargent - Building a Global Strategy

This is episode #190 of EGN Leadership Conversations: The Untold Secrets of the C-Suite by Nick Jonsson, and in this episode, we are pleased to welcome Justin Sargent, Global President of Commercial Strategy at NielsenIQ. Justin joins Nick to share his wealth of experience and strategic insight on one of the most complex and critical leadership challenges today: building a global strategy.

As businesses continue to operate in an increasingly borderless, interconnected world, leaders must navigate diverse markets, cultural nuances, shifting consumer behaviors, and rapid technological change. Justin brings decades of global leadership experience to the conversation, offering listeners a grounded and practical perspective on what it truly takes to build and execute a strategy that works across regions.

In the episode, Justin explores the foundational elements of global strategy—starting with the importance of understanding the unique dynamics of each market while maintaining a unified strategic direction. He highlights how successful global leaders balance global consistency with local relevance, ensuring that a company’s values, brand promise, and long-term goals remain clear, while still giving teams the autonomy to adapt and innovate in their local environments.

Justin also shares insights into what he calls the “new era of strategic agility.” With data accelerating decision-making and competition intensifying across industries, leaders must be prepared to rethink assumptions quickly, leverage intelligence effectively, and build teams capable of responding to change with confidence. From emerging technologies to evolving customer expectations, Justin talks about the trends shaping the next chapter of global strategy and how businesses can position themselves for sustainable success.

Another theme Justin touches on is the human side of strategy. Beyond frameworks and playbooks, he emphasizes the importance of leadership alignment, cross-functional collaboration, and the ability to inspire teams around a shared vision. He offers examples of how strong communication and cultural awareness can turn strategy from a document into a living, breathing force that drives measurable results.

Whether you’re a senior executive, business owner, or aspiring strategist, Justin’s insights offer a powerful roadmap for navigating global complexity with clarity and purpose. Tune in to discover actionable ideas you can apply to your own organisation.

Contact Justin to collaborate with him:
LinkedIn: https://www.linkedin.com/in/justin-sargent/

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