Ep 144: Gerardo Artavia-Supply Chain Digital Transformation

Episode 144: Gerardo Artavia Rodríguez – Supply Chain Digital Transformation

In this episode of Leadership Conversations: The Untold Secrets of the C-Suite, host Nick Jonsson sits down with Gerardo Artavia Rodríguez, Plant General Manager at Pacific Refreshments, a subsidiary of The Coca-Cola Company, to discuss the evolving landscape of supply chain digital transformation. With extensive experience in operations and manufacturing leadership, Gerardo shares how advanced technologies are reshaping global supply chains and redefining efficiency, sustainability, and agility.

Gerardo begins by unpacking the concept of digital transformation within supply chains—explaining how the integration of automation, data analytics, and artificial intelligence is revolutionizing the way organizations plan, produce, and deliver products. He highlights that today’s most successful supply chains are not only efficient but also intelligent and adaptive, capable of responding to real-time challenges and rapidly shifting consumer demands.

The conversation also delves into how The Coca-Cola Company is leading this change through innovation and continuous improvement initiatives. Gerardo discusses the balance between global standardization and local adaptability, emphasizing how digital tools enable predictive maintenance, enhance production visibility, and optimize resource allocation across regions. These improvements are driving both operational excellence and sustainability by reducing waste and improving energy efficiency.

Listeners will also gain insights into leadership in transformation—how leaders can cultivate a digital-first mindset within their teams. Gerardo stresses the importance of empowering employees with the right tools, fostering cross-functional collaboration, and creating a culture that embraces change rather than resists it.

🎧 Tune in for an in-depth discussion on how digital transformation is shaping the future of manufacturing and supply chain management, setting new benchmarks for innovation, performance, and growth.

Contact Gerardo to collaborate with him:
LinkedIn: https://www.linkedin.com/in/gerardo-artavia-rodr%C3%ADguez-b85794b0/⁠⁠
Email: gartavia@coca-cola.com⁠⁠

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