Episode 217: Daniel Heerkens - Navigating Southeast Asia
Episode 217: Daniel Heerkens - Navigating Southeast Asia: The Fractional Commercial Advantage for Market Success
In this episode of Leadership Conversations: The Untold Secrets of the C-Suite, host Nick Jonsson sits down with Daniel Heerkens, Managing Partner at JH Growth Partners, to explore the powerful concept of fractional commercial leadership and how it’s helping companies navigate the complexities of Southeast Asia’s diverse markets.
With years of experience guiding international businesses across the region, Daniel shares how organizations can gain a competitive edge by engaging fractional leaders—highly experienced professionals who provide strategic expertise without the need for a full-time executive role. He explains that this model offers agility, cost efficiency, and local market understanding—key ingredients for success in fast-evolving economies like Singapore, Thailand, Vietnam, and Indonesia.
Throughout the episode, Daniel discusses how the fractional approach helps businesses enter new markets faster, make informed commercial decisions, and build strong local partnerships. He emphasizes that success in Southeast Asia requires more than a great product—it demands a deep appreciation of cultural nuances, business etiquette, and the region’s interconnected ecosystems.
Listeners will also gain valuable insights into how fractional executives can bridge global strategy with local execution, ensuring alignment between headquarters and on-the-ground operations. Daniel highlights examples of companies that have leveraged fractional leadership to test new markets, adapt pricing strategies, and enhance customer engagement—all while maintaining lean operations.
This episode is a must-listen for entrepreneurs, investors, and business leaders looking to expand in one of the world’s most dynamic regions.
🎧 Tune in to learn how adopting a fractional model can unlock growth opportunities, mitigate risks, and accelerate success across Southeast Asia’s vibrant markets.
Contact Daniel Heerkens to collaborate with him:
LinkedIn: https://www.linkedin.com/in/danielheerkens/
Visit our website to find more podcast https://www.nickjonsson.com/leadership-conversations-the-untold-secrets-of-the-c-suite
