Episode 138: Shubhpreet Kaur - Social Media Trends for 2023

In this engaging episode of Leadership Conversations: The Untold Secrets of the C-Suite by Nick Jonsson, we welcome Shubhpreet Kaur, Content and Community Manager at INSEAD, to discuss the evolving landscape of social media and the trends shaping 2023 and beyond.

Shubhpreet shares her expert perspective on how social media continues to redefine the way individuals and organizations communicate, build relationships, and create meaningful engagement. From the rise of short-form video content and authentic storytelling to the growing influence of LinkedIn as a thought leadership platform, she explores how brands and leaders alike can leverage these shifts to stay relevant and connected.

Throughout the conversation, Nick and Shubhpreet highlight the importance of authenticity, community-building, and consistency in digital engagement. Audiences are increasingly seeking real, transparent voices rather than polished perfection—and leaders who show vulnerability and human connection are the ones driving genuine trust online.

Shubhpreet also emphasizes the growing role of AI-driven insights, user-generated content, and social listening in crafting data-backed communication strategies. She encourages organizations to focus not only on reach and impressions but also on creating conversations that add value to their audiences.

Listeners will walk away with actionable insights on how to adapt their personal and corporate branding to meet the demands of an increasingly dynamic digital ecosystem. Whether you’re a business leader, marketer, or aspiring content creator, this episode offers practical strategies to elevate your social media presence in an authentic and impactful way.

Contact Shubh to collaborate with her:
LinkedIn: https://www.linkedin.com/in/shubhpreetkaur/

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