Ep 125: Sandra Tang - Digitalisation–Changing Agency’s Role
This is episode #125 of Leadership Conversations: The Untold Secrets of the C-Suite by Nick Jonsson, and we are pleased to welcome Sandra Tang, Associate Director of Business Development & Marketing at Havas Group Singapore. In this episode, Sandra shares her valuable insights on digitalisation and how it is transforming the role of the agency in today’s dynamic business environment.
In this episode, Sandra Tang, Associate Director of Business Development & Marketing at Havas Group Singapore, delves into the ways digitalisation is fundamentally reshaping the role of agencies in today’s rapidly evolving and fast-paced market environment. Sandra elaborates on how the adoption of digital tools and cutting-edge technologies is revolutionising traditional marketing approaches, allowing agencies to innovate and provide more personalised, targeted, and data-driven solutions that meet the specific needs of their clients with greater precision.
She shares valuable insights into how agencies are continually adapting and evolving in response to the rapidly changing digital landscape. By enhancing their capabilities and leveraging new technologies, they strive to better meet diverse client needs and deliver more impactful, results-driven campaigns. Sandra also emphasizes the critical importance of maintaining agility, fostering innovation, and encouraging collaboration among teams as essential strategies for successfully navigating this ongoing digital transformation.
Tune in for an engaging and insightful conversation about how digitalisation is driving significant change within the agency world and actively shaping the future landscape of marketing.
Contact Sandra Tang to collaborate with her.
LinkedIn: https://www.linkedin.com/in/iamsandratang/
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