Episode 127: Mauro Berno - The Rise of Revenue Operation
This is episode #127 of Leadership Conversations: The Untold Secrets of the C-Suite by Nick Jonsson, and we are pleased to welcome Mauro Berno, Managing Director of AscendTech Group, who shares his expertise on The Rise of Revenue Operations and why it has become one of the most transformative forces in modern business growth.
In this episode, Mauro takes us inside the evolving world of Revenue Operations (RevOps)—a discipline that unifies sales, marketing, customer success, and data-driven strategy under one coordinated framework. He explains how the traditional approach, where each team works in isolation, often leads to inefficiencies, misalignment, and missed opportunities. By contrast, RevOps provides a single source of truth, clearer accountability, and a more predictable path to revenue.
Mauro breaks down how aligning customer-facing functions under a unified strategy can significantly improve collaboration, reduce friction between teams, and drive more consistent business outcomes. He discusses how RevOps removes the guesswork from decision-making by using real-time data and integrated systems to help leaders understand what truly drives revenue—and what doesn't.
He further explores three key pillars of effective revenue operations:
Data Integration – Connecting data across tools, teams, and processes ensures organizations operate with accuracy and transparency.
Process Optimization – Building seamless workflows allows teams to spend less time fixing problems and more time focusing on growth.
Technology Enablement – Leveraging automation and modern platforms empowers businesses to scale efficiently while improving performance.
Mauro also shares practical examples of how companies can adopt a RevOps mindset to boost productivity, accelerate revenue generation, and create a more cohesive customer journey. He highlights common roadblocks organizations face—and how a strong RevOps strategy can solve them.
Whether you're a business owner, revenue leader, or someone curious about the future of organizational efficiency, this episode sheds light on how RevOps is reshaping the way modern companies grow.
Tune in for an insightful discussion on how revenue operations is redefining performance, improving customer alignment, and unlocking new levels of growth.
Contact Mauro Berno to collaborate with him.
LinkedIn: https://www.linkedin.com/in/mauro-berno/
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