Ep 211: Praseed-Importance of Culture in Driving Growth
Episode 211: Praseed Prasad – The Importance of Culture in Driving Growth
In this insightful episode of Leadership Conversations: The Untold Secrets of the C-Suite, host Nick Jonsson speaks with Praseed Prasad, Google’s Head of APAC Partner Engagement, to explore one of the most powerful yet often underestimated drivers of business success—organizational culture.
Drawing on his extensive experience in technology leadership and partnership strategy, Praseed shares how culture plays a critical role in shaping innovation, collaboration, and long-term business growth. He explains that while products and strategies may evolve, it’s the underlying culture that determines how teams adapt, engage, and thrive in a constantly changing environment.
Praseed highlights how leaders can intentionally build cultures that are inclusive, purpose-driven, and growth-oriented. He discusses the importance of trust, psychological safety, and transparent communication in empowering teams to bring their best ideas forward. By creating an environment where individuals feel valued and connected to the organization’s mission, leaders can unlock creativity, improve performance, and attract top talent who align with shared values.
The episode also dives into how strong cultures foster innovation—not by enforcing rigid processes, but by encouraging curiosity and collaboration across functions. Praseed emphasizes that great leaders must lead by example, model open-mindedness, and embrace diversity of thought to sustain competitive advantage in today’s fast-paced business world.
Listeners will walk away with actionable strategies on cultivating culture as a leadership priority, balancing business objectives with employee well-being, and sustaining engagement even during periods of rapid change.
🎧 Tune in to this episode to discover how culture can become your organization’s greatest growth engine.
Contact Praseed Prasad to collaborate with him:
LinkedIn: https://www.linkedin.com/in/praseedprasad/
Visit our website to find more podcast https://www.nickjonsson.com/leadership-conversations-the-untold-secrets-of-the-c-suite