Ep 132: Illka Gobius - The Imperatives for Communicating

In this episode #132 of EGN Leadership Conversations: The Untold Secrets of the C-Suite, Nick Jonsson welcomes Illka Gobius, CEO and Managing Director of Pinpoint PR, to share her deep expertise on one of the most critical challenges faced by organizations today — how to communicate effectively during a cyber incident.

Cyberattacks don’t just affect systems—they impact people, trust, and reputation. In this episode, Illka breaks down what leaders must do and say when a cyber crisis unfolds, and why communication strategy is just as crucial as technical response.

Ilkka emphasizes that poor communication can significantly worsen an already difficult situation, often causing stakeholders, clients, or even employees to panic, lose trust, or become disengaged. Her advice to avoid this is clear and straightforward: be transparent in your messaging, respond in a timely manner, and always approach the situation with empathy.

Drawing from her years of experience in public relations and crisis communication, she outlines:

• The key imperatives for leaders when addressing a cyber event,

• How to manage both internal and external communications with clarity,

• Mistakes organizations often make in the heat of the moment,

• How to prepare a proactive communication plan before a breach happens.

This is an essential listen for CEOs, communication officers, cybersecurity professionals, and anyone who aims to be genuinely prepared for a modern cyber emergency. Illka’s insights extend far beyond simple theory — this episode provides a clear, realistic, and highly actionable framework to ensure your leadership remains strong and effective when the stakes are at their highest.

🎧 Tune in to discover how the right words, delivered at the right time, can effectively protect your people, your brand reputation, and secure your future success.

Contact Illka to collaborate with her:
LinkedIn: https://www.linkedin.com/in/illkagobius/
Email: illka@pinpointpr.sg

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