Episode 77: Suzy Goulding - The Importance of Communications

In this episode of Leadership Conversations: The Untold Secrets of the C-Suite by Nick Jonsson, we are joined by Suzy Goulding, Director at MullenLowe Salt, to explore the vital role communication plays in advancing sustainability. Suzy brings years of expertise in corporate communications and social impact strategy, sharing her perspective on how effective storytelling and transparent dialogue can inspire meaningful environmental and social change.

Suzy emphasizes that sustainability is no longer just a corporate initiative—it’s a fundamental business imperative. However, achieving genuine sustainability requires more than policies or reports; it demands clear, consistent, and authentic communication. She discusses how organizations can connect with stakeholders through purposeful narratives that go beyond marketing messages and demonstrate real accountability.

Throughout the conversation, Suzy highlights the importance of trust-building in sustainability communications. In an era where greenwashing can quickly erode credibility, leaders must focus on honesty, measurable progress, and engaging diverse audiences with empathy. She shares examples of how companies can use storytelling to humanize their sustainability journey, motivating employees, customers, and investors alike to become active participants in creating a better future.

The discussion also delves into the challenges of balancing corporate goals with social and environmental responsibilities. Suzy offers practical strategies for leaders seeking to align their business priorities with sustainable development goals, ensuring long-term impact and stakeholder loyalty.

Listeners will come away with valuable insights on how powerful communication—anchored in authenticity and purpose—can drive action and accountability in sustainability initiatives.

🎧 Tune in to discover how impactful communication shapes responsible leadership and builds a more sustainable world.

Contact Suzy Goulding to collaborate with her.

LinkedIn: https://www.linkedin.com/in/suzy-goulding-05585bb/

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