Episode 02: Avinash Deshmukh- Business Intelligence
This is Episode #02 of Leadership Conversations: The Untold Secrets of the C-Suite by Nick Jonsson, and we are pleased to welcome Avinash Deshmukh, VP Marketing – Asia Pacific at BASF, for an insightful conversation on the transformative power of Business Intelligence (BI).
In this episode, Avinash dives deep into how organizations can unlock the full potential of their data—an increasingly critical capability in today’s fast-moving, digitally driven business environment. He explains that BI is no longer a “nice-to-have” function; it is a core strategic enabler that shapes decision-making, identifies opportunities, and drives competitive advantage.
Avinash highlights how leaders can use data to better understand customer behavior, optimize internal processes, and anticipate market trends long before they become visible. He also breaks down the importance of moving from intuition-based decisions to evidence-based strategies—especially in roles where the stakes are high and the speed of change is fast.
Whether you're a business leader navigating complex markets, a data analyst looking to enhance your impact, or simply someone curious about how BI works, Avinash offers practical, real-world takeaways. He explains how even small improvements in data literacy can create significant gains across teams, departments, and entire organizations.
A key part of the discussion focuses on building a data-driven culture. Avinash shares how leaders can encourage teams to ask better questions, challenge assumptions, and bring more curiosity to their work. He emphasizes that BI tools alone are not enough; mindset, collaboration, and organizational discipline are what truly turn information into innovation.
He also touches on the future of BI—automation, predictive analytics, and how AI is transforming the way companies harness data. According to Avinash, the organizations that thrive in the next decade will be those that combine human judgment with advanced data capabilities to accelerate growth, resilience, and value creation.
Tune in to this episode to learn how to turn your data into a strategic asset and how BI can fuel sustained innovation across your business.
Contact Avinash Deshmukh to collaborate with him:
LinkedIn: https://www.linkedin.com/in/avinashvdeshmukh/
Visit our website to find more podcast https://www.nickjonsson.com/leadership-conversations-the-untold-secrets-of-the-c-suite
